"Like monkeys don't signify"

-a hipster lady at the bookstore when I asked her if they had a copy of Signifying Monkey by Skip Gates.

Anyway, on to the larger post which is actually pretty short and is actually related to signification (i.e. riffing on past things, often for parody). Hip-hop is a musical form which is built around signification. But what happens when you re-signify a crazy hip-hop signification (actually it happens all the time but that's not the point). See below, a song from a commercial, turned into a song about guns, re-applied to said original commercial. Amazing*

*the poster does not officially support any music created by "50 Cent" or any other "G-Unit" members though he does occasionally bob his head to their songs because hey, everybody makes a jam once in a while... Even Nickelback... MARCELLO